Logos[]
1st logo (1961-1965)[]
We see the front end of a real ship on the water. The white text "WESTWARD" moves up in a wavelike motion. A white line is drawn across that from both ends of the screen, a circular border is formed around the ship, and an image of a white ship facing left with little "waves" below "WESTWARD" is formed. The banners "CHANNEL 9" and "CHANNEL 12", in squares, move in from the top in wavelike motions and stop. The finished product looks like a test pattern.
Variant[]
A still version has the logo a single color and the text on the sides matching that of the main text, as well as lacking any squares. There are 2 different versions: white on black, or black on white.
2nd logo (1965-1972)[]
Against a black background, we see a white model ship turn to the left into place, while zooming in a bit. The text "WESTWARD", in a Futura font, zooms out from the haul of the ship.
Variants[]
- At the beginning of some shows, no text would emerge, but rather 2 lines of different lengths from both sides of the screen. The longer one flips out to be "WESTWARD TELEVISION", while the shorter one becomes "PRESENTS"
- At the end of shows, the logo is still, and the text below the ship says "A WESTWARD PRODUCTION".
- Later on, the ship was later reshot to appear ghostly white, and it instead zooms out while rotating to the left.The font for "WESTWARD" was changed to Compacta Bold font and now slides in from the right.
3rd logo (1972-1981)[]
Against a blue background, we see the same Golden Hind from before slowly zooms out and turn into place. Below it, a orange square with a white ship on it (actually the ship logo from the 1st logo) fades in near the bottom left, and the white-outlined text "WESTWARD"" is wiped in next to it. "TV", in red with white outlines, fades in next to that.
Variants[]
- While it was a silver model, colors of the ship seem to vary, ranging from a bronze-like color to bluish-silver.
- For startups, the ship was shot closer up, and zoomed out much slower.
- On a Christmas tape produced during the mid-late '70s, the logo goes as usual, but the text below the ship says "BACKWARD TV".
- Much like before, the endcap had the ship, now tinted orange, with "A WESTWARD PRODUCTION" below.
- Another had the square with "A WESTWARD PRESENTATION" below it and "in Colour" as well. Later on, a copyright with Roman numerals appeared below instead.
Music/Sounds[]
1st logo[]
A four-note vibraphone tune similar to the NBC chimes.
2nd logo[]
A nautical seven-note horn fanfare.
3rd logo[]
A nautical fourteen-note horn fanfare, with the last one being held. The 1978 version had a dramatic seven-note fanfare, with the last three notes sounding like the beginning of the fanfare from ATV's Zoom 2 ident.
Scare Factor[]
1st logo[]
Low. The dark animation and the music might bother some. Medium to nightmare for those who are afraid of test patterns.
2nd logo[]
Minimal to low.
3rd logo[]
Low. The last note being held might get to some. Low to medium for the 1978 variant, mainly because of the music, especially if you don't like the ATV logo.