Background[]
VTM 2, formerly Kanaal 2, 2BE and Q2, is a Belgian television channel owned by the commercial broadcasting company Medialaan, or Media Avenue. The channel was originally known as Kanaal 2. However, it has undergone several rebrandings over the years. At launch in 1995, the channel was branded as Ka2 (Dutch pronunciation of K2), then Kanaal 2. In 2001 it was branded KANAALTWEE, then on February 12, 2008, the channel changed its name to 2BE, before changing it to Q2 in 2016 and VTM 2 in 2020.
Logos[]
1st logo (1995-1997)[]
On a black background, an explosion occurs from one of two squares, bringing up fire, which then starts to engulf the screen. The screen then turns yellow, and the words "Dit is" appear in white, as we cut to the Kanaal 2 logo from the time, which is two squares (one purple and one yellow), with a yellow "Ka" on the purple square and a purple "2" on the yellow square.
Variants[]
- An even more different version of the logo was used when the channel starts up. In order, we fade from the countdown screen and a yellow box with the orange letters "Ka" fade in from bottom right to top left, zooming in a bit We then see a closeup of an orange shape flashing, with the cut-out part looking like the silhouette of the 2. Then, fire lights up from the right side of the screen, and we cut to an orange background submerged in water, with water bubbles floating from left to right. Then, we see some gold film, a bit of it tearing up to see a gold box with a small purple 2 in it. We then cut to light appearing on the 2 in 2 different shots, getting brighter, the first shot showing the bottom of the 2, blue and the second shot being the full view, orange. Fire on the left side them dies out and we see some gold film flying from right to left, shining a bit. A reverse effect of red paint splashing on a blue backdrop is seen at a close-up shot, then purple silk flies up from the screen as we see 2 boxes, the same "Ka" box as before, being small, now purple with golden letters and the large one being covered in gold film. Another close-up shot of reverse-splashing paint, this time yellow is seen on the same backdrop as the one for the red paint, and we then cut to a yellow background submerged underwater, with water bubbles descending., with more close-up shots of reverse paint splashes (now with pink paint on top of some red paint). We cut back to the water bubbles shrinking on a blue background, then zoom out from a blue box with the yellow "Ka", covered in water droplets. An explosion occurs on a box, then we see the same flashing 2 box as before, dimming down, with the 2 flashing blue and vice versa (the flashing background being blue), and we see a reversed clip of green paint splashing on the top half of the3D 2. An orange rectangular box lights up, and the same purple "Ka" box is seen with gold film flying past. The fire on the left side lights up again, then the rest of the gold film flies off the large box as explained earlier, revealing a golden, metallic box with a small purple 2. We then see a shot of paint hitting the same 3D 2 (now mot in reverse). After that, we see the Ka2 logo (in print) at the top right corner with a light scribbling all over the screen, leaving a trail as some of that trail fades away. After all of that, we end with a shot of an explosion appearing in a box, then another shot of an explosion approaching the camera. Then, a red square with a yellow "2" zooms out, and we see a yellow square with a red "Ka" while the red square places. Fire is seen behind the red square once it finishes placing.
- In between commercial breaks a variant was used with only the color-changing from the startup variant.
- Before announcing the kultuuragenda the scene with the flying ribbons from the start-up variant would play.
- The closedown variant shows the splashing of paint in a reverse order, after which the lights go off, leaving the logo in the dark.
- There were also variants used on their sister channel VTM that indicated what programming there was on their channel and which is very likely dependent on the season of the broadcast. The spring introductory variant introduces and ends the program schedule with electric flashes, the summer variant introduces it with a projected film of people on the beach trying to beat up and ends with a zoomed-in version of the projection, with at the end the logo against a black background.
2nd logo (1997-2003)[]
On a beach a brown woman in pink bikini to the right of the picture sits while she turns her head to face the viewer. To the left of the picture the Kanaal Twee logo is visible.
Variants[]
- In some variants, that same woman first sees the viewer and then turn her head back to her original position.
- The closedown contains a picture of palm trees, a running women in a pink bikini suit, a jumping half-naked man, the legs of a women in red bikini and high heels while sea water pours through her legs and finally a women in yellow bikini jumping out of the sea while the logo forms itself.
- The VTM programming variant slightly tilts the image of the program after behind which the logo gets visible.
3rd logo (2003-2007)[]
TBA
4th logo (2007-2008)[]
Not as much one logo, but a collection of logo's to introduce a commercial block. The logo first appears in the below left corner and then would function as a head of a stick figure, while the below left corner would show the letter R. The stick figure would then be part of a visual gag, the most common being that everyday things would subject them a form of decapitation, but more benign gags (such as an old lady dancing) were also used. At the end of the commercial block, another gag (which sometimes does have continuity with the previous one, but other times would not), would be used, but the R is immediately in place and the head would be put into its original place. These logo's definitely are violent, but not gory. This all takes place on a single color background with shadows for objects.
5th logo (2008-2014)[]
TBA
6th logo (2014)[]
After the program announcements, the original 2BE logo would show up on a white board and flip over to its new design, after which a red filter would show up through which the new 2BE logo would be seen. This would happen while an announcer says that 2BE will be put into a new jacket, followed by the slogan "2BE, seriously wrong".
7th logo (2014-2015)[]
TBA.
8th logo (2015-2016)[]
First the logo would show up, after which it disappears to a fully red screen in which the logo would be shown with the colors inverted.
9th logo (2016-2020)[]
A yellow screen slides in. On it the words "You make us" slide in whilst the "Q" gets written. Then, after that a green slide slides in over the screen, a "Q" gets written on whilst a red slide slides in, and a "2" appears on the bottom right corner of the Q.
10th logo (2020-)[]
TBA.
Music/Sounds[]
1st logo[]
A creepy choral theme which sounds jumbled and keeps coming to a halt, and two beatbox bass drum sounds at the end. For the startup variant, a lot of random sounds like a female choir, laser sounds, slamming, and a deeper male choir are incorporated. In the middle you might hear the same female choir and a sample from another part of the music being reversed, and more confusing sounds everywhere. The choral theme and the two bangs are also used. After the grueling startup, there is an announcer speaking in Dutch. He says, "This is Kanaal 2. Good evening, and welcome. What does our opening evening look like?". This is followed by the nighttime programming announcements or news broadcasts. The VTM spring programming scheme variant however only has the sound of the sizzling of electricity and the VTM summer programming scheme variant only the sound of the playing of a projector.
2nd logo[]
A combination between harp and synth for the first 2 logo's.
Music/Sounds Variant[]
The closedown contains a theme on an electric guitar with, when the logo is about to form, a singer gingen ''This is Kanaal Twee''. It also contains a ''woosh'' sound and the sound of poured water.
3rd logo[]
TBA.
4th logo[]
Lots of grumbling and moaning. Sometimes music would be used fitting in with the joke.
5th logo[]
TBA.
6th logo[]
TBA.
7th logo[]
TBA.
8th logo[]
TBA.
9th logo[]
An upbeat synth. There is also an autotuned voice saying : "You make us Q", followed by it saying "Q2"
10th logo[]
TBA.
Scare Factor[]
1st logo[]
Depends, really.
- Normal: Medium to high. The explosion and fire, accompanied by the random music, is very surprising and scary. You would be ashamed of the poor Belgian people who knew about this channel in 1995 and then sat through this. The scare factor may be lower for those who are used to the logo, especially for those who are laughing at the ridiculous-sounding chorus.
- Opening: Low to nightmare. Among the more dramatic stuff going on, as well as a more creepy extended version of the music, the logo is extremely random and disjointed. It is also one of the most longest scary logos to be made along with National Arts, Photo Video, Hammer Video Home, and Class Video. Either way, you other reaction about it might be "What did I just see?", and, again, the scare factor is lower for those who are used to it.
- Kultuuragenda: None. The animation and music show a very mellow pace there, making this one more easier to watch.
- Closedown: Low. This is not as weird as the normal and startup variants, but the background turning dark could unnerve some.
- Break: None to minimal. The appearance of it would startle a few.
- VTM Programming: Medium, the spring variant and the summer variant have quick flashing, but it is manageable.
- Weather: None. Like the Kultuuragenda logo, it's really calm, and the transitions of different weathers are pretty good.
- Lights: Low. Some might be startled by the lights appearing and dimming, black background and music.
2nd logo[]
None, it's genuinely tamer than the last logo’s OG and opening variants.
3rd logo[]
TBA.
4th logo[]
Depending on your point of view, it can range from low to high. There is definitely a lot of cruelty and comedic sadism in most of those logos, but they thankfully lack the strong visuals that would make them unbearable to watch.
5th logo[]
TBA.
6th logo[]
None.
7th logo[]
TBA.
8th logo[]
None.
9th logo[]
None.
10th logo[]
TBA.
Video[]
Openingsavond Ka2 (Kanaal 2)