The company's current logo.
Background[]
TV Globo, or simply tvglobo, formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on April 26, 1965. It is owned by media conglomerate Grupo Globo, being by far the largest of its holdings. Globo is the largest commercial TV network in South America and the second-largest commercial TV network in annual revenue worldwide, just behind the American ABC Television Network, and the largest producer of telenovelas.
Globo is headquartered in the Jardim Botanico neighborhood of Rio de Janeiro, where its news division is based. The network's main production studios are located at a complex dubbed Estúdios Globo, located in Jacarepaguá. It is composed of 122 owned and affiliate television stations throughout Brazil, plus its own international networks, Globo TV International and TV Globo Portugal. In 2007, Globo moved its analog operations to high-definition television production for digital broadcasting.
Logos[]
1st logo[]
On what looks like a piece of cardboard, where at the left is the 1965 Rede Globo logo, we see a rounded square with the text "Canal 4". The camera zooms in on the text.
2nd logo[]
We see the 1965 Rede Globo logo in the right corner of the screen. There are black rays shooting out from the logo. "TV GLOBO CANAL 4" is seen to the left.
3rd logo[]
We see an arrow move to the left on the screen. This arrow eventually forms into a giant 4, which has a space inside where the lines in the 4 "connect". The Globo logo (a simple wireframe globe with longitude and latitude lines) is seen inside of the square, in which the camera suddenly zooms into.
4th logo[]
On a black background,white rays are seen shooting out from a pair of lips. The lips then move down and a speech bubble grows from them, in which the word "NOTICIA" appears. The speech bubble and the rays then cut out as the top lip forms a "M" in which more letters appear to form "AMOR". The word then goes to a vertical formation, in which it becomes "EMOCAO" as a caricature of a women slides in. The women then opens her eyes and smiles, in which the text suddenly becomes "ALEGRIA". Everything then disappears as a star zooms inand then forms a circle with 6 segments, the vertical ones being curved while a horizontal line cuts them, which also was the Rede Globo logo at the time. 2 stars then appear on the and the words "O QUE E BOM" appears in an arch, while "ESTA NA GLOBO" appears in a smile shape, in which these appear and stretch one by one when the chorus sing them out. The logo then fades out and the words and stars zoom in as the opening of the program starts.
5th logo[]
At the very end of whatever ID is playing, we see the Rede Globo logo., with "APRESENTA" under it. The logo is fit to whatever time period it is in.
Variant[]
Sometimes, "Apresenta" doesn't appear: it's just the logo.
6th logo[]
You will find out with this logo and the succeeding idents that Rede Globo liked to use many variants for the same logo.
Variants[]
- The 1976 variant was made of many blue circles arranging in different formations, with "REDE GLOBO" in a more stylized Avant Garde Gothic font appearing as well. This would conclude with the finished product, consisting of both the text and the blue globe. The logo was created by Hans Donner, an Austrian who wanted to renew the brand of Rede Globo. It represents the earth being a television, with a TV tube cutout in the center with another circle inside of that.
- The 1977 variant has bubble-like silver balls (which would become iconic throughout the next decade). They would float around. A bubble in the center would be segmented off with a rainbow light. This bubble would zoom in and form the Globe (as it was known), with the Rede Globo text appearing from above with a rainbow trail.
- The 1978 variant has a similar concept. There would be just one bubble, however, and it looks as if it's in the ocean (hence the nickname).
7th logo[]
We see a blurry version of the Globe featured in previous and following logos. There are about five of them, copied side to side, on a black background. These Globes turn to face us, and then they sort of merge together and fade out. There is one globe remaining and it shines a bit. There is a white "masking" over it, which eventually comes towards the screen as words saying "REDE GLOBO". More Globes appear and the words slide to the top and bottom of the screen.
8th logo[]
This logo consisted of cylindrical lines (of rainbow color), and silver balls moving about them. The final product has the Rede Globo logo and the Rede Globo font coming in with a multicolored chyron trail.
Variants[]
Another logo to have a few variants.
- In 1982, the cylindrical lines would sometimes be arranged almost like a slide, and would wrap around the screen.
- 1982-1983: The lines were replaced with silver balls with a rainbow tint. The Globe would slide across these balls, ending as usual.
9th logo[]
There were multiple variants, but this is the main one. On a black background, we see a bunch of colors. Suddenly, we see a ball hit the colors, revealing them to be color walls. The camera pans to the end of the colors. Once the ball is done hitting them, it reveals to be the Rede Globo logo. Then we see the 3D text "Rede Globo" in an Avant Garde Gothic font spin to the bottom.
Variants[]
As you know, Rede Globo didn't stick to just one particular ident;
- The main variant had a more bluish tint to it sometimes.
- A second logo at the time consisted of a different setup of the colored walls. They were different shapes and seemed more diverse. There would be multiple silver balls moving about the area of the camera pan. The music on this variant is also different.
- There was a third variant showing a clip showing the wireframe animation that is constituent of the variant above. The music was yet again different, and would be used in the variant below.
- There would be another arrangement of colored walls sweeping to and fro the viewer in a fourth variant. This would also contain lots of silver balls. The music in the variant above would be used.
10th logo[]
Multiple variants, eventually forming the logo.
Variants[]
- In 1986, the Globo logo was depicted hiding itself inside of the rainbow gradient. This would zoom out, and the logo would appear.
- In 1987, an ident showcased many pyramids laid upside-down forming a color gradient. A ball would burst through the pyramids and they would move about and form the logo.
- Another 1987 ident showed a ball moving across a green-blue wave.
- Yet another ident from 1987 simply had the rainbow gradient moving above the ball in the center, and then going back inside the larger ball, revealing the logo.
- In 1988, there was an ident that involved blue tower-like figures. The camera would switch to vertical view, and the towers would converge to form the logo.
- 1989 saw an ident, entitled "Predios" ("Buildings") in which a ball would move along a silver cityscape. The background would then fold in on itself, revealing the logo.
- In 1989, an ident seeing a spiky blue-red gradient ball zooming out on a space background with bubble-like figures, finally "hitting" something, and revealing the logo was used.
- In 1991, a similar ident to the one used in 1986 was used.
11th logo[]
Same as above, but with a new logo that involves the use of ray-tracing methods.
12th logo[]
TBA.
13th logo[]
Each variant consists of the same animation: against a video of a place or landmark from Brazil, the glass Rede Globo logo slowly zooms out until it's fully revealed. Then we fade to the normal logo on a black/blue background.
Variants[]
- Numerous variants of the logo exists, consisting of more than 25 of them.
- The TV Globo International ident is similar but modified: the background is a satellite shot of the Earth, and when we fade to the logo, it zooms back to the top to make place for the letters "TV GLOBO" and "INTERNATIONAL".
14th logo[]
The premise is similar to the previous logo but different. Against a video of a Brazilian landmark, glass streaks appear from somewhere, expand and then move out. The glass Globo logo then appears and zooms back, just like what the previous one would do, but when we fade, we see a more brighter version of the logo on a cyan/white gradient.
Variants[]
Compared to the previous logo, there were around 3 variants of this one.
15th logo[]
TBA.
16th logo[]
On a black background, we see colorful CGI streaks passing by in front of the camera. after a few seconds, other streaks come from the left and all the streaks are unified. Then, a silver ball zooms out from the left of the screen to the unified streaks, and then zooming out more, revealing the new logo in a white gradient background.
17th logo[]
TBA.
18th logo[]
On a rainbow background, a silver ball zooms out and as it does so, the background waves. Then, the ball zooms in and after that, we zoom out to reveal that the ball and the background are on a tube-like shape inside another silver ball. Finally, the silver balls flash two times.
19th logo[]
TBA.
20th logo[]
TBA.
21st logo[]
TBA.
Music/Sounds[]
1st logo[]
None.
2nd logo[]
A tense string theme (reminscient of the theme from The Twilight Zone) with an announcer who says "Canal 2, cada vez mais perto de você." (Channel 2, getting closer to you.)The announcer has a booming sound to his voice, almost like it's being shouted through a megaphone.
3rd logo[]
A drum fanfare, followed by a Brazilian announcer saying "No ar, mais um campeão de audiência Brasil no seu Canal 4." ("On air, another Brazil audience champion is on your Channel 4."), followed by an ascending UFO sound.
4th logo[]
A small violin ditty, followed by an bombastic theme with a chorus singing "Rede Globoooooo! O que e bom esta na Globo!", with a final sound of trumpet before segueing into the opening theme.
5th logo[]
The opening theme to the show.
6th logo[]
It depends:
- 1976-1977: A dramatic fanfare with an announcer.
- 1977-1980: Weird synth music, ending with a warbling synth note.
- 1978: A techno synth-pop tune (which sounds strange), ending with the weird synth music from the 1977-1980 logo.
- Sometimes theres an announcer.
7th logo[]
It varied, but mostly consisted of nice upbeat jazz-funk themes.
8th logo[]
It depends.
9th logo[]
A dramatic synth tune with an ascending drone. The drone increases in pitch as the ball "opens up" each colored wall, then descends as it does the same in the latter portion of the logo; we then hear a voice singing "Rede Globo!", then the last note of the music. The variants had slightly different music or a brass fanfare accompanied with a pop beat similar to that of the other variants.
Music/Sounds Variants[]
- For the second variant, it was an exuberant brass tune much different than the main variant.
- For the third variant, a synthpop tune was used during the showcase of animation. This would segue into a high-tempo synthesized ditty that would end with the singers as usual.
10th logo[]
Any sort of fast-paced synthpop tune that has some sort of announcer or slogan attached to it.
11th logo[]
TBA.
12th logo[]
TBA.
13th logo[]
It depends on the variant, but all of them finish with the trademark Rede Globo jingle.
14th logo[]
Same as the previous logo.
15th logo[]
TBA.
16th logo[]
A futuristic tune with woodwinds at the end. No plim-plim to be heard in this ID.
17th logo[]
TBA.
18th logo[]
Same as the 10th and the 11th logo, accompanied by Rede Globo's famous "plim-plim" sound (which was introduced in 1970 as a pair of simple beeps accompanying the network logo of the time, used in break bumpers between commercial breaks and the main program; the "plim-plim" morphed into its current form, two telephone ringtone-like computerized "bleeps", in 1977).
19th logo[]
TBA.
20th logo[]
TBA.
21st logo[]
TBA.
Scare Factor[]
1st logo[]
None, it's harmless, but the slow zooming-in may get to a few. However, the same can not be said at all for the next logo...
2nd logo[]
Medium to nightmare. Seeing a logo like this in 1965 would prove unsettling for many, with the imposing logo design, strange music, almost evil-sounding voiceover and the questionable slogan used to represent the logo. While not as scary for today's standards, it was known for being sinister at its time.
3rd logo[]
Low to high. The UFO sounds, zoom effect and the announcer can creep some people out, but it’s otherwise tamer than the previous logo.
4th logo[]
Medium to high. This has scared quite a few Brazilians, with the chorus sounding "ghostly" (although this might be due to film deterioration) and the animation being as choppy and imposing as it is.
5th logo[]
None to low, depending on the opening theme. However, it's a lot tamer than the 2nd and 4th logos.
6th logo[]
It depends:
- 1976-1977: Low. The darkness and music can scare some, but the announcer calms it a bit.
- 1977-1980: Low to medium. The darkness, music, and primitive animation can scare a few people.
- 1978: Medium. The music sounds stranger this time, along with the darkness.
However, this is a favorite of many Brazilians.
7th logo[]
Minimal, for the darkness and somewhat quaint music. This logo is nice, however.
8th logo[]
Depending on the variant:
- Low for the original variant. The silver balls coming close to the viewer might startle them.
- None to low for the 1982 variant. It seems less tense with the animation and the music.
- Low to medium for the later 1982 variant. The animation and dramatic opening can surprise some.
9th logo[]
Low to medium for all variants. The music and dark background can scare some, but these logos have pretty catchy music that may make them a favorite.
10th logo[]
None to low, depending on the variant. Regardless, it's a favorite.
11th logo[]
TBA.
12th logo[]
TBA.
13th logo[]
None.
14th logo[]
None.
15th logo[]
TBA.
16th logo[]
Minimal to low.
17th logo[]
TBA.
18th logo[]
Minimal to low.
19th logo[]
TBA.
20th logo[]
TBA.
21st logo[]
TBA.
Videos[]
