Logos[]
1st logo (1982-1987)[]
Against a black background, two lines on the edges of the screen are drawn simultaneously, followed by two more pairs of lines. The result is a trumpet-shaped flower that takes up the entire screen, which is colored red, orange, yellow, green, blue, and purple (from left to right). It then zooms out to the left as "TVS" (in white) unfolds horizontallyto the right of it.
Variants[]
- After the flower forms, it would sometimes flip around as it zooms out and "TVS" would quickly zoom in instead. This was used for weekend programs.
- Several prototype versions exists, but the closest to the normal logo is a version where the stripes wipe in downwards, one by one, before zooming out to the left. The name appears in-sync with the music, which is much more mellow.
2nd logo (1987-1992)[]
There were two main versions:
- The first version starts with a bluish glass version of the TVS logotype against a silver background. The logotype zooms towards us and flips around, transforming into the flower logo, made out of the same material but giving off rainbow colors. The flower itself flips around, zooming away from us as it does so, and transforms back into the TVS logotype. Finally, "TELEVISION SOUTH" fades in below.
- The second version, introduced in 1989 following the restructuring of TVS after its purchase of MTM Enterprises, has a bluish background with diagonal lights. On it, a clear glass version of the flower logo slowly zooms away from us and flips around, again giving off rainbow colors, and transforms into "TVS", made of the same material. "TELEVISION" fades in below.
Variants[]
- The closing variant accompanying the first main version of the logo consisted of the bluish glass TVS logotype on the silver background, with the word "PRODUCTION" below.
- When ITV unveiled its first corporate identity in 1989, this closing variant was amended, with the TVS logotype larger and colored gray as opposed to blue, and "PRODUCTION" replaced by "A TVS PRODUCTION FOR" and the ITV logo.
- One of the two closing variants accompanying the second main version of the logo consisted of the clear glass TVS logotype on the bluish background, with "TVS PRODUCTION FOR" and the ITV logo below.
- The other was similar, but was colored mainly in gray, and replaced the word "PRODUCTION" with "PRESENTATION".
- TVS played the second main version one last time at the end of its final programme, Goodbye To All That, on 31 December 1992, but with "TELEVISION" replaced by the message "Thanks for watching".
Music/Sounds[]
1st logo[]
An eight-note horn fanfare, with the first three notes playing in sync with the animation. It was composed by Sussex-based composer Richard Hill.
2nd logo[]
An uplifting horn fanfare. The opening notes differ slightly between the two main versions.
Scare Factor[]
1st logo[]
Low, there isn't much to worry about.
2nd logo[]
None, it's a good logo.