Logos[]
1st logo (1990-1993?): On an orange-pinkish background filled with brown silhouettes of kids, we see a blue upside down triangle with the familiar Sony logo on top of it. There is also a yellow ribbon-like rectangle over the triangle with the black words "KIDS' VIDEO" (with jumbled letters) and a huge black music note between them.
2nd logo (Early 1990s): On an aqua background with childish drawings of various objects in several different colors, we see the familiar Sony logo in pink with a purple outline. Below that is a dark blue TV with yellow knobs on a pink checkered floor. Inside the TV is a blue musical note moving and bouncing around inside the TV while the wave background behind it spins and changes color. Around the TV is a yellow banner with dark blue text reading "KIDS' VIDEO"
Variant[]
An in-credit version exists with the same background with dark blue texts that reads "A SONY Kids' Video Production"
Music/Sounds[]
1st logo: A loud screech-like synth choir/trumpet like sound, which sounds like something from an horror/thriller movie. This ends with a quick orchestral glissando, similar to the Paramount Television "Closet Killer" logo.
2nd logo: Unknown, probably none.
Music/Sounds Variant[]
On This Pretty Planet: Tom Chapin Live In Concert, it's the opening theme of the program, and the closing theme on the variant.
Scare Factor[]
1st logo: Low to high. While the design is kid-friendly, the creepy, loud and horrible "music" doesn't at all fit with the logo, let alone a children's video, and can scare viewers.
2nd logo: None. This is much better than the previous logo.