Logo[]
On a black background are white outlines to the letters "sfM" (in Optima medium font) Each letter is then filled with a rainbow pattern of colors. All but the "M" are filled from the top. The "M" is filled starting at its left.
Variants[]
- The original version had the text "AN SFM MEDIA SERVICE CORPORATION PRESENTATION" fading-in below. This was seen on 1977-1978 prints of The New Mickey Mouse Club.
- A black and white version exists.
- Since 1998 onward, the word "ENTERTAINMENT" appears under the SFM logo. Sometimes, a copyright stamp is seen below.
- Two main variants of the 1978 version exist. One is a filmed version and the other is a videotaped version.
- A shortened and sped-up version exists that only shows the rainbow filling the letters.
- Another version had the SFM logo shifted downwards and featured the words "Distributed by" above it.
- An in-credit variant can be seen in the 1982 game show pilot The Origins Game.
Music/Sounds[]
A series of Morse code beeps typing out "SFM" in Morse code four times. Sometimes, the voice of SFM co-founder Stanley K. Moger was heard saying various announcements; these are seen below:
- 1977-1978: None.
- 1978-1980: The announcer's spiel was "An SFM Media Service Corporation Television Presentation".
- 1980-1998: The announcer's spiel was "Distributed by the SFM Entertainment Division of SFM Media Corporation", and the Morse code beeps were lower-pitched.
- 1998-: Just the beeping sound.
Music/Sounds Variants[]
- On some shows like Jayce and the Wheeled Warriors, it has a theme consisting on seven dreamy synthesized notes.
- A special variant features an announcer saying "Developed and Produced in Association with the SFM Entertainment Division of SFM Media Corporation".
- Another special variant from SFM Holiday Network airings has the announcer saying "A Television Presentation from the SFM Entertainment Division of SFM Media Corporation".
- A silent variation of the 1998 logo was spotted on Encore Mystery's print of Cagney & Lacey: True Convictions and pre-split-screen airings of Grandma Got Run Over by a Reindeer on Cartoon Network, while The CW airings of the special feature the normal beeping sounds.
- The shortened and sped-up version is silent.
- The beeping sounds can sometimes vary in pitch and speed, as seen on The Joey Bishop Show on Antenna TV.
- Other times, it's the closing theme
Scare Factor[]
Depending on the variant:
- Low to high. Some people could be crept out by the announcer's rather uncanny tone combined with the Morse code beeping. Some might also be spooked out by the dark nature.
- Low to medium for the dreamy music variant. The logo might still turn people off, but the music is more tolerable.
- Minimal to low for the silent variants. The black background and animation may startle some, but it is much tamer than the other variants due to the lack of the Morse beeping.
- None to minimal for the in-credit variant. The zoom-in text may be a little startling, but it's really harmless, compared to the other variants.