The company's best-known logo.
Background[]
Rede Tupi was the first TV network in South America, that launched on September 18, 1950, and ended transmissions on July 18, 1980 due to government issues. It has been called to be the predecessor of Rede Manchete.
Logos[]
1st logo (1950-1960?)[]
We see a test screen, with an Indian head on top of it. We then see a character with a hat with TV antennae atop it. The face rotates, and winks. There is a circling transition to a female face with the same antenna hat as the previously mentioned character.
2nd logo (1960?-1966?)[]
We see either the following on a white background:
- The head of the mascot of Rede Tupi.
- A "4" with the words "tv tupi ● canal 4"
3rd logo (1966?-1972)[]
We see a circle with the number 4 inside it, which then forms a TV antenna, which forms to a boy who dances as his clothes change. When we see him with a top hat and a suit, there is a light beside him as he throws his hat away. The boy then sits down and plays the piano as the word "VARIG" appears on screen with the font changing at the timing of the boy playing chords on the piano.
4th logo (1972-1977)[]
On a red (possibly black, since the only capture seems to have suffered from film deterioration) background, we see a bird flying in from the left. The bird goes off-screen, but then flies back from the right. The bird lands, and then starts to peck 3 colored holes, one in green, one in red, and one in blue. The holes then zoom into the center, and a line circulates between all 3 of them.
5th logo (1972?-1979?)[]
Light beams start appearing in a space background, one is colored blue, another is colored red, and another colored green. These beams start moving and eventually shrinking, making it look like searchlights. Then these start placing in the middle of the screen, forming the same colored balls from before, and finally, the lines and the text "REDE TUPI DE TELEVISAO" flashes below.
6th logo (1972-1977, 1977-1979)[]
On a black background various spherical spinning patterns zoom out, as white squiggly lines zoom in as the text "REDE TUPI DE TELEVISAO" scrolls in. The spherical patterns zoom out to take place of the balls of the logo. These later turn into the corresponding ball's colors (green, red and blue), and the background turns white with the logo completely formed.
Variant[]
Sometimes, the transition to the white background is omitted, leaving the logo animation of the spheres playing as a loop.
7th logo (1972-1974?)[]
On a black background, we see two white lines with the three colored balls from before in between. The lines then twist into the squiggly forms of the logo, to form the result.
Variants[]
- There was a white version of the logo.
- A version of the variant above but with a blue background exists.
8th logo (1977)[]
The same channel logo from before appear in a black screen, but eventually is covered by several green parallel lines, these lines shrink to appear at the same size as the logo, and separates (but inside the logo ovals the lines are retained). The lines reappear in the same position and separates again, as the lines that appear inside the ovals get bigger, and are colored in the same color as the balls that appeared before in the ovals (green, red and blue). The ovals collides and forms a explosion, will reveals an hexagon with some green lines in it. The hexagon moves away and a returns, and several lines appear from every side of the hexagon (forming a pinwheel-like shape) and some lines are shoot from. Finally, the words "REDE TUPI" appear zooming below.
9th logo (1977-1979)[]
We see a yellow light on a red background that switches to a lit up sign that says "REDE" in a wide bold font. The camera switches to "TUPI" in the same font as before, with another light. Finally, we see a sign that says "REDE TUPI" with lights around it. This cycle continues.
10th logo (1978)[]
On a white lined background, we see 3 black lines. Then, 3 dots appear between the lines. The entire logo then warps around to form the 1972 logo.
11th logo (1978?)[]
A red line appear swirling through the screen, then another colored green appear moving in the same form but more closer the the left, then another colored blue appear with same movement but even more closer to the left and smaller. The text "REDE TUPI" and the same squiggly lines appear over the lines. Finally, the lines start appearing quickly forming the circles one by one.
12th logo (1979-1980)[]
We see three rounded quadrilaterals in the form of an abstract T. One shape has a blue outline, one has a red outline and the other has a green outline. This T zooms out with a trail. The green shape zooms in from the right after a transition. There is another transition, which has the red and blue shapes zooming up from the bottom. The logo is now complete, and faces the viewer with a generic flash.
Variant[]
The earliest version of the logo had the logo spinning out with a trail, and then flashing.
13th logo (1980)[]
We move through three outlined arrows, which are folded in the middle, until we reach the Rede Tupi logo from the time, then we move away and an explosion appear, leaving some particles.
14th logo (1980)[]
We see a white circle with a yellow dot inside, which appear blurring, then we skip to the parts of the same logo from before (but colored yellow, blue and white) rotating to rearrange his original look, on a starry background. The logo shines.
15th logo (1980)[]
Just the Rede Tupi logo from before, but outlined. No animation. We see a message over the logo (which is not a part of the actual logo, but this is the only time in which anyone has seen any instance of it on the television station): ATE BREVE TELESPECTADORES AMIGOS DA REDE TUPI (See you soon, viewers. Friends at Rede Tupi) This message displays the abrupt closing of the network.
Music/Sounds[]
1st logo[]
An overly dramatic fanfare.
2nd logo[]
The mascot version had the same music from before. The canal 4 version either had a cheerful tune, followed by a bombastic orchestral piece, or a fast-paced horn-driven fanfare with drums.
3rd logo[]
A cheerful song that is somewhat reminiscent of the canal 4 version of the last logo.
4th logo[]
It first starts with loud buzzing sounds (reminiscent to that of an airplane's). It then transitions to a catchy and upbeat chior tune that was based on Rede Tupi's slogan at the time ("Vamos por mais cor na sua vida"), with the lyrics being that of the slogan. It can be heard here.
5th logo[]
- 1972?: During the channel's switch to color, the logo used the same music from the last logo.
- 1972-1979?: A bouncy synth theme. It is occasionally mixed in with an announcer.
6th logo[]
A fanfare with flutes and glockenspiels followed by an announcer that says "Este programa da Rede Tupi de televisão foi aprovado e liberado pelo serviço de censura federal para ser exibido neste horário" ("This Rede Tupi television program has been approved and released by the Federal Television Service to be displayed at this time").
7th logo[]
A weird warbling theme (the distortion may be caused due to film deterioration, however). The white and blue versions used an announcer.
8th logo[]
A hip-pop fanfare. The still version used the announcer.
9th logo[]
A five-note motif from Close Encounters of the Third Kind which is also heard in the 1983 Rede Manchete logo. It replays in a louder, lower pitch when the animation cycles.
10th logo[]
We first hear 5 bombastic trumpet notes. Then, we hear an announcer say "Canal seis. Rede Tupi." ("Channel six. Rede Tupi."). We then hear more trumpet notes, with a violin heard behind it.
11th logo[]
A disco tune, which abruptly stops as a male announcer says "Este programa da Rede Tupi, foi liberado pela censura federal para exibicao neste horario" (This Rede Tupi program was released by the federal censorship for airing at this time).
12th logo[]
It had different music at different times:
- The early version used gloomy vibraphone arpeggios.
- The first months of the full logo's lifetime used part of the first 20 seconds from George Benson's "Breezin", consisting of a repeating flute flourish.
- Later, it used a dramatic synth theme with a drumbeat, with the first synth note being more longer. This became the main theme.
- One version used a somber synth theme.
- On the end of all the versions (with the exception of the early version), an announcer says "Rede Tupi!"
13th logo[]
The last 5 seconds to "The Capital of Power" by Triumvirat.
14th logo[]
A synth theme.
15th logo[]
The theme song to Victory of Seas, which is a dramatic orchestral piece.
Scare Factor[]
1st logo[]
Low to medium. The weird animation based off test patterns and over-the-top music can be intimidating. But the face looks actually cute.
2nd logo[]
None to low, depending on the tune, but these are otherwise tame.
3rd logo[]
Same as before.
4th logo[]
Minimal to medium. While the dark red tone and the fast pace, alongside the loud and strange noises might put a few people off, other than that it's just harmless.
5th logo[]
Same as before for the main ID. Minimal for the later variant.
6th logo[]
None to low. The announcer might startle a few.
7th logo[]
Medium. The combination of the dark limited animation and weird music may not be pleasant for some.
8th logo[]
Low. The dark colour choice, trippy animation and music, along with the animation could turn some off, but that's nothing compared to the next 3 logos though...
9th logo[]
Low to high. The very jarring cut to the logo with the weird music and fast animation can startle a handful of viewers.
10th logo[]
Low to high. The trumpet is loud and bombastic, which might surprise some people, along with the odd, weird animation of the logo warping itself and voice.
11th logo[]
Low to high. The cheap animation is also rather trippy, and may startle some, but it got even worse with the next logo...
12th logo[]
Depending on the variant:
- Medium to nightmare for the early variant. The logo spinning, along with the lonely vibraphone music, can give many viewers chills.
- None to low for the flute music. It sounds quite nice, but the logo is still dark.
- Low for the later variant with the main theme. The music is suspenseful and becomes progressively louder, but this is a favorite of many.
- Low to high for the later variant. Some people have said that the music foresees the end of Rede Tupi with its sad music, along with the same animation.
13th logo[]
Low. The darkness could startle some, but it's tamer than the previous logo.
14th logo[]
None to low. The animation and music might catch some off-guard.
15th logo[]
It could range anywhere from low to high. Those who changed the channel only to find this might have froze in confusion for a little while--this, continuing into static, might increase the scare factor for some. The loud fanfare, message, and still logo also don't make this any better.
Videos[]
