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National Educational Television

NET Logo (1968-1970)

Background[]

National Educational Television (NET) was an American non-commercial educational public television network in the Untied States from May 16, 1952, to October 4, 1970. It was replaced on October 5, 1970, by PBS, its direct successor, which continues to the present.

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Logos[]

1st logo (1954-1955)[]

This consists of the typewriter letters "NET", each in a segmented rounded square, on a white map of the U.S. inside a black circle on a white background, with what looks like an antenna on the map. "NATIONAL EDUCATIONAL TELEVISION" and "EDUCATIONAL TELEVISION AND RADIO CENTER" are shown above and below, respectively, in very small print.

2nd logo (1955-1958)[]

We see a close-up of the letters "N", "E", and "T", each in a black box, positioned along the coast of California on a gray background. The camera zooms away from the letters, revealing a complete map of America, with a white line along the West Coast and Northernmost states. The boxes shoot to the right, revealing "National", "Educational", and "Television". Then, the text fades into the words "EDUCATIONAL TELEVISION AND RADIO CENTER".

Closing Variant[]

The logo plays in reverse.

3rd logo (1958-1960)[]

On a gray background, we see a white circle with "NET" written in black.

Variant[]

A variant where the background is black, and the circle is black with a white outline, exists. An opening variant exists, with no announcer.

4th logo (1958)[]

On a black background, we see multiple copies of "ETV" in gray. In the middle, we see the text "NET" in white.

Variant[]

An inverted variant exists.

5th logo (1958)[]

On a carpet-like background, the letters "NET" appear in multicolored boxes across on a white line, resulting in a design similar to the NBC's "Chimes" logo.​​​​​​

6th logo (1959-1960)[]

On a gray background, we see an early version of the NET House logo, which is a black house with the letters "NET" inside and an antenna on the roof. Unlike other house logos, the "T" isn't connected to the roof.

7th logo (1960-1964)[]

On a dark background with little white "stars" (looks somewhat like a carpet, but is supposed to represent TV static), we see a redesigned version of the "House" logo in white (The letters "NET" with the "T" connecting to a roof that hangs over the "N" and "E", with an antenna sticking out of the roof, making the "N" look slightly squished). The style of this "NET House" logo would be used later on.

8th logo (1961?-1970)[]

Same as the third logo, but the background is entirely dark gray and has a smooth texture.

9th logo (1961-1970)[]

  • Opening Logo: On a blue cloth-like background, "NET" appears in big, bold letters, with "presents" underneath and sparkles appearing.
  • Closing Logo: On a rough sepia background, three children appear marching backward, forming the words "National Educational Television", all stacked on top of each other.

Variant[]

This logo debuted in black and white.

10th logo (1962)[]

After the closing titles of the show, the spinning globe on the credits suddenly folds out to a 2D model of the globe, and then the letters "N", "E", and "T", appear vertically at the left side of the globe, then rearrange to appear horizontally, slide to the middle, and then the roof is drawn over them, with the "N" slightly shrinking to make room for the roof.

11th logo (1963-1967)[]

On a black screen, several dots flash near the center of the screen (a la Screen Gems “Dancing Sticks” logo, or like YouTube dots while a video is buffering), and then we see a circle being drawn in the counterclockwise direction. A line is drawn through the circle going downwards, which quickly vanishes. A small fire can be seen starting within the circle. Another line is drawn through the center of the circle from left to right. Two lines like that on a Worldvision-like globe are drawn. Another pair, closer to the circle are drawn, like that of the first lines, and then two horizontal lines above the first horizontal line. The camera zooms backwards and we see a thick line (the top of the T) being drawn under the ball of fire, which later connects to the ball of fire. A vertical line (the beginning of the N) is then formed. The T then finishes, and then the diagonal part of the N appears. Lastly, the E is formed. The fire continues blazing until we fade out.

12th logo (1967-1970)[]

First, the left section of the screen fills with red from the bottom, the middle section fills with yellow from the top, and the right section fills with blue from the bottom. One by one, each colored section flips to form the letters "'NE'T" on a black background. Then either one of two things would happen:

  • 1968-1969: The text "NATIONAL EDUCATIONAL TELEVISION" appears above the NET logo and morph into a line, which bends to form a gable roof with an aerial antenna on top, which is connected to the T. You can see 4th logo for see about the style of this logo.
  • 1969-1971: A blue line is drawn above the letters, which bends to form the aforementioned gable roof with the aerial antenna on top (still connected to the T) from the 1968 variant.

Variants[]

  • The 1968 version came in both black and white and color versions.
  • In early shows, the logo add more lighter colors (NET)
  • Some shows, such as Black Journal, used opening and closing versions of this logo.
  • On the first 3 seasons (1968-1970) of Mister Rogers Neighborhood, the NET logo was built into the apartment building that was part of the toy neighborhood in the show’s opening and closing (it was in black on B&W broadcasts to stand out better). This feature remained in reruns until 1989. A copyright notice to “National Educational Television and Radio Center” continued to be used on the show through 1971.
  • A variant was reported to exist that featured the "antenna" on top of the "roof" rotating, sort of like a wind up toy.
  • The closing variant in Black Journal has the animation for the logo (during the part when the right section of the screen fills up with blue) fade in a few seconds after the music begins.
  • At the end of Black Journal, an alternative closing variant can be seen after the regular closing logo. It's just the text "NATIONAL EDUCATIONAL TELEVISION" in gray stacked on top of each other on a black background. The end result is quite similar to the first PBS logo.
  • There is a heavily warped and spliced variant due to film deterioration. It was found on a print of a documentary(?) called Right of Privacy and may be found on other tapes of NET material if the tape has not been properly handled over the years.

13th logo (1970-1972)[]

On a dark purple background, several distorted white shapes spin around the center of the screen, which appears to be letters spinning and rolling around each other and larger copies made of lines forming around them. The letters then unwrap from each other. The copies also absorb themselves into the letters, revealing the word "net" in a Bauhaus 93-like font.

Variants[]

  • Some programs carry a custom variant for their respective shows, in which the logo leads out to their intros. It was seen on Fanfare and Realities (with the latter also carrying a "News Special" variant).
  • A "Special Events" variant was seen on an NET special.
  • A "Children’s Theatre” variant was seen on the 1971 TV movie "The Boy and the Turtle".
  • A B&W variant also exists.
  • Beginning on October 3, 1971, the logo was updated. It is now on an ultramarine background, the lines are now yellow, and the "n" is orange, the "e" is yellow, and the "t" is green. Additionally, it is also videotaped, the mass appears to zoom in, and the letters also appear to be thinner and spread a bit further out from each other.
  • A variant exists of the Realities logo, in 16mm. It is currently unknown if there is any other variant that is in the format.

14th logo (1970-1972)[]

Just an in-credit logo with either "NET PRESENTS" (opening) or "A PRODUCTION OF NET EDUCATIONAL BROADCASTING CORPORATION (Copyright year)" (closing).

Music/Sounds[]

[]

None.

[]

Just an announcer saying "This is National Educational Television." The still variant uses a different announcer. Another variant features the announcer saying "Educational Television and Radio Center" when the ETRC card pops up, for both opening and closing variants.

3rd logo: The end theme of the program.

4th logo: Just an announcer saying "This is National Educational Television." The still variant uses a different announcer.

5th logo: An announcer said "This is National Educational Television".

[]

The ending theme of the program.

  • Until October 1962, an announcer (Edward R. Murrow) said "This is National Educational Television."
  • An alternate version of the logo featured the announcer saying, "This is N-E-T, National Educational Television." This began in 1955 and outlived its predecessor, being used until 1966.

[]

An announcer says either "This is National Educational Television" or "This is N-E-T, National Educational Television."

[]

Same as last logo.

[]

An announcer saying "This is National Educational Television" with the closing theme playing in the background.

[]

The closing theme of the show.

[]

Pinball-like dings to start, which turns into a bombastic but brief brass piece. Almost immediately afterward, an announcer can be heard saying "The following program is from N-E-T, the National Educational Television network." (opening) or "This is N-E-T, the National Educational Television network.". (closing)

[]

A low-tone violin-like synth fanfare edited from "Plenipoteniary" by Eric Siday, similar in style to his Screen Gems “S from Hell” and CBS “In Color” jingles, and an announcer saying his part below depending on the variant:

  • 1968-1969: The announcer says “The following program is from N-E-T, the National Educational Television network.” (opening) or “This is N-E-T, the National Educational Television network.” (closing).
  • 1969-1970: The announcer says “The following program is from N-E-T, the public television network.” (opening) or “This is N-E-T, the public television network.” (closing).
  • 1970-1971: The announcer says "This is N-E-T, National Educational Television."

[]

  • Regular: A four-note keyboard tune which is repeated four times, the last over a synthesized drone. The announcer says "The following program is from NET." or "The following program is a presentation of NET."
  • Custom: A low analog synth with a background scaling, which saturates over time. Sometimes, this is replaced by a fast synthesized piano with an uprising note that changes note momentarily and lowers back.

[]

None.

Scare Factor[]

1st logo[]

None to minimal.

2nd logo[]

Low to high, for the animation could be a bit spooky.

[]

None to minimal. Medium to nightmare in Ordeal by Fire: Comet of Fire, due to the scary and unsettling music.

[]

Low to high, it may surprise some people, as well unnerving those who don't like old logos in the process.

[]

Low to high, the announcer and unusual background can deal a good blow to a few people.

6th logo[]

Low to high, the house may scare a few people due to the rough design and the announcer could be a but creepy.

7th logo[]

Low to high, due to the music, announcer, and darkness.

8th logo[]

Low to medium.

9th logo[]

Low to high. The darkness and announcer might startle a few.

10th logo[]

Low to high. The house may look kinda creepy and the announcer would most likely startle you.

11th logo[]

Low. The lack of color may scare you, but it is a cool logo.

12th logo[]

Minimal. The sounds may creep you out, but this is a great logo, and it is a favorite of many.

13th logo[]

Minimal to medium, the animation and music can startle first-time viewers.

14th logo[]

None to minimal.

Videos[]

https://www.youtube.com/watch?v=YNaffcZMSV8

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