The 1953 Variant
Logos[]
1st logo (1953)[]
- Opening: We see an ancient lamp inside a circular emblem (which looks like the 1908 Gaumont daisy or and eagle lamp of darkness) outline being illuminated by several seizure-inducing lightning strikes. When there are no more lightning strikes, we see three flames over the lamp (turned up). After that, the camera moves down to show us a rectangle with "NATIONAL ARTS" written inside. Then, the camera zooms very slowly to the lamp.
- Closing: We see the same lamp as before at the same distance, then, the camera zooms out slowly from the lamp. This variant is much shorter than the opening.
2nd logo (1955-1974)[]
We see some sort of statue surrounded by flowers, with a couple candles on each side of it. The camera then zooms out to reveal two religiously-dressed women on a table around what appears to be food and a religiously dressed man waving another candle in front of the women three times before placing it down on the table to pray. The name of the company doesn't appear.
Music/Sounds[]
1st logo[]
- Opening: The thunder sounds, a male singing the Sanskrit mantra, with an ominous tanpura note held throughout, and sounds with a wind instrument.
- Closing: A man talking in Telugu.
2nd logo[]
A male singing, and then speaking fast and a chorus of males speaking 3 times, and some bells ringing.
Scare Factor[]
1st logo[]
- Opening variant: High to nightmare. The lightning, the creepy male singing, the overall darkness of the logo, the zoom-in to the lamp, long length, the dark wind instrument notes at the end and even the lightning at the beginning makes this one of the darkest and most unsettling Indian logos. However, some people could find this logo overly long and boring.
- Closing variant: Low to medium. The background is still pretty dark, but its tamer due to there being no thunder, zoom in nor creepy music.
2nd logo[]
Low, bordering on medium, due to the darkness of the logo and the weird male singing and male chorus speaking 3 times loudly may scare some people, especially if you don't like religious statues. However, this is tamer than the previous logo.