Logos[]
1st logo (2002-)[]
On a red-filtered background, we see a series of Marvel comic book panels flipping downward second by second like a flipbook. "MARVEL", now in its current logotype, zooms out, fading in as a black outline. As the panels fade into a simple red gradient background, the "MARVEL" logo fades into a solid white color. As the background is finished, "MARVEL" continues to zoom away as the logo fades out.
Variants[]
- Sometimes, the comic pages shown in the logo are customized for whichever Marvel character(s) is/are shown, such as Hulk, Fantastic Four, and The Punisher (a la Hanna-Barbera's All-Stars logo). In addition, again depending on whichever character(s) are shown, the background is sometimes a different color other than red (i.e., on Hulk, the background is green, and on the Fantastic Four movies, the background is blue).
- A short/sped-up version of this logo was seen at the end of MTV's Spider Man: The New Animated Series from 2003. Marvel video games even use this variant.
- Starting with Iron Man in 2008, the logo was given an "enhanced" look, and more animation was added: For films produced by Marvel Studios, a line draws itself underneath the logo, which then splits into another line and the word "STUDIOS" spreads out. The line and the word lower themselves below the original line.
- There is a warp-speed version on Iron Man: Armored Adventures.
- "MARVEL" is occasionally enclosed in a white rectangle. Sometimes, the words "IN ASSOCIATION WITH" appear above the rectangle. The regular version of the rectangular variant was seen on Marvel's The Avengers, The Amazing Spider-Man, Iron Man 3, and early episodes of Agents of S.H.I.E.L.D. The version with "IN ASSOCIATION WITH" above the rectangle was seen on Venom.
- A closing variant was introduced at the end of Marvel's The Avengers, which has the logo zoomed in and completely still. This is also seen on the Marvel's Guardians of the Galaxy animated series. In the show's intro, the logo is seen, however when its animation is mostly finished, the logo zooms out to reveal the show's title. The Marvel logo finishes its animation, and the show's intro finishes.
- An in-credit variant is seen at the end of all 20th Century Fox-distributed Marvel films.
2nd logo (2013-)[]
Same concept as the previous logo. Red-filtered Marvel comic book panels are still flipping downward, only this time it zooms out to reveal white shapes. The comic panels fade into white and the shapes are flipped 180 degrees upward to reveal the white shapes are the letters of "MARVEL" in its current logotype. The letters are in CGI, inside a white rectangle, and the word "STUDIOS" appears below in silver before turning to white like the rest of the logo.
Variant[]
A shortened version, without the word "STUDIOS", appears on TV shows.
3rd logo (2016-)[]
We start with the first five seconds of the previous logo. Then, the pages fade into 3D images of various Marvel Studios characters accompanied by script text describing them (in order of appearance: Iron Man, Hulk, Black Panther, Black Widow, Ant-Man, Groot, Star-Lord, Thor and Captain America), culminating with a shot of Captain America throwing his shield. This segues into footage of Marvel Studios films being projected onto what is revealed after a camera fly-by to be the word "MARVEL" in its current logotype, now carved in a silver rectangle. As the camera zooms out, the stock footage and background fade into solid red and two lines next to "MARVEL" expand outward to reveal the word "STUDIOS". The logo ends with a faintly visible shine.
Variant[]
On Avengers: Infinity War, it ends with the solid red background turning to black, and with the "IO" in "STUDIOS" turning into a red number 10 (as "MARVEL STUD10S"), celebrating the 10-year-anniversary of the Marvel Cinematic Universe. This variant also appears on Ant-Man and the Wasp as well.
Closing Variant[]
A still version with a solid red background and solid white text appears at the end of every MCU film starting with Guardians of the Galaxy Vol. 2.
Music/Sounds[]
1st logo[]
None, the movie's opening theme, the end title theme from any show, or the sound of pages flipping.
Music/Sounds Variants[]
- Iron Man 3 uses "Blue (da ba dee)" by Eiffel 65 as the logo's music (along with the Paramount Pictures logo).
2nd logo[]
A dramatic fanfare as composed by Brian Tyler. However, some films used the opening theme of the movie.
Music/Sounds Variants[]
- The shortened television version uses the page flipping sound effects from the previous logo.
- On Guardians of the Galaxy, the fanfare is rearranged.
- Ant-Man uses "Borombon" by Camilo Azuquita as the logo's music (and when the logo abruptly cuts to the next scene, the music abruptly stops as well).
- A silent version exists, used as a home entertainment logo for DVDs of Marvel/Netflix series.
- On Marvel's Spider-Man, the game's opening theme is heard.
3rd logo[]
A heroic orchestral fanfare composed by Michael Giacchino. Starting with Guardians Of The Galaxy Vol. 2, the fanfare is slightly reorchestrated.
Music/Sounds Variants[]
- On Spider-Man: Homecoming, an orchestral version of the classic Spider-Man theme is heard. Composed by Michael Giacchino.
- On Avengers: Infinity War, there is no music, the opening theme of movie is playing and towards the end of the logo, faint voices from the opening of the movie can be heard (Transcript: -This is the Asgardian refugee vessel Statesman. -We are under assault. I repeat, we are under assault. The engines are dead, life support failing. Requesting aid from any vessel within range. We are 22 jump points out of Asgard.).
- On Thor: Love and Thunder, a rock version of the fanfare is heard.
- On Werewolf by Night, a horror-themed version of the fanfare is heard.
- On Black Panther: Wakanda Forever, none.
- On Deadpool & Wolverine, we hear Deadpool (Ryan Reynolds) humming and scatting over the fanfare.
Scare Factor[]
1st logo[]
None. It's a favorite of many, especially to Marvel fans.
2nd logo[]
None. This is an awesome logo, which is what you would expect from Marvel.
3rd logo[]
Depending on the variant:
- Most variants-None to minimal. This is an amazing logo, but then again it's what to expect with Marvel.
- Avengers: Infinity War-Low to medium. It may scare viewers due to the creepy sound and distant, panicked voices. Knowing the subject matter of the film itself can worsen this. But compared to the next one, it's nothing...
- Werewolf by Night-High to nightmare, due to the black and white visuals and creepy music.
- Black Panther: Wakanda Forever-Low to high, due to the silence and being a tribute to the deceased actor, since the film itself is tragic and depressing. But it's child's play compared to the next one...
- Thunderbolts* (The New Avengers)-Nightmare, due to the creepy sound effects and darkness.