Background[]
Lean-M (a.k.a. "Lean-M Producers Center") is a Russian television production company that was founded in 2000 by producers Timur Weinstein, Vyacheslav Murugov, and Oleg Osipov. On February 8, 2007, Sony Pictures Television acquired a 51% stake in Lean-M. On April 13, 2009, SPT acquired another 16%, and in 2010, SPT acquired the remainder. On June 6, 2022, "JVM Holding, inc." became the new owner of Lean-M.
Logo[]
(2007-): On a black background, we see a orange-glowing cardiogram drawing on the center of the screen. The text says "ЛеанМ" on a scraggly angular font that looks more than a cardiogram, and then turns white. The black text "продюсерский центр" (which translates from "Producer Center") on a gray rectangle, and the name of the company in an orange rectangle, unfold/morph all at once, and with the text appearing blurry-like, a la 2nd StudioCanal logo. All the logo then shrinks and blurs horizontally, and "представляют" (which translates to "present") would appear. In closing variant "представляют" don't appear.
Variants[]
- On Voroniny (Russian version of Everybody loves Raymond) and Molodojony (Russian version of The king of Queens) when the logo starts to finish, the logo turns glitchy and very disjointed, with flashing lights conjoined with it.
- An extended variant, seen on Afterlife, has a small light ping on the left pulsating rapidly. Once it's finished pulsing, The ping then becomes a line. The line emits cardiogram zig-zags, that repeat twice and get more scraggier until the movement from the original logo appears. Once the logo then shrinks and blurs horizontally, the text "ЛеанМ" appears, but more bigger than usual.
- There is a sped-up version, seen on Dochki-Materi and other TV series.
Music/Sounds[]
(2007-): Some inexplicable electronic sets of zaps and whooshes, followed by a Thievery Corporation-esque down tempo industrial music.
Music/Sounds Variants[]
- On Voroniny and Molodojony due to the glitching of the logo, this variant has the music reduced.
- On Afterlife, the ping pulsating, and a long beep, accompanying camera flashes for the scraggly lines, and the camera gets louder once the text gets more scragglier. Series of inexplicable disaster sounds, such as fire in global warming are seen when the text from the original variant appears. The ping pulsating returns, and then a loud explosion (a la 1st Epic Music Video logo) is heard, followed by woman breathing.
- On sped-up version it using the start or end fragment of the original music. On Dochki-Materi logo is silent.
Scare Factor[]
(2007-):
- Original variant: Low to medium, due to black background, the noises and scraggly font that the company's name has, also the music can be a shiver to some.
- Voroniny/Molodojony variant: Low to high. The glitching of this logo makes this harder to get used to, but compared to the next variant, it's absolutely nothing.
- Afterlife variant: High to nightmare. The dark atmosphere, creepy hospital-like nature and the sounds can be a shiver hammer to some audiences, but another LeanM appearing would add to the most creepiest of the logo, even those who are used to it, so you should watch this with the lights on.
- Sped-up variant: Low to medium, low for final music theme, and none for silent variant.