Logo[]
(2001-2007): On a black background, a white light flashes, creating one white horizontal line and three blue curved lines. Each blue line waits a second before it appears. Then, they swirl into place as the line flips up to reveal it’s a stone square. Two filmstrips fly into place, forming the New Line logo. When everything is in place, the logo sends off a white flash, turning it completely blue. Underneath the logo, but not directly in the center, are the words “NEW LINE HOME ENTERTAINMENT”, which appear just before the flash goes away, at which point, “Infinifilm”, in two different fonts, fades in. Last, a blue laser sweeps out the words, “go beyond the movie...”, and then the logo fades out.
Music/Sounds[]
The famous New Line fanfare, with three “gunshots” as the lines appear, a synth sweep as the logo forms, another “gunshot” as the logo flashes, and then, one last synth sweep for the laser wiping in “go beyond the movie...”.
Scare Factor[]
Low to medium, the flash, "gunshots," and potentially unexpected difference from the standard New Line logo may be a bit startling at first, but it's nothing too out of the ordinary. Minimal for those who are used to it.