Fabrica

Background[]

Fabrica is a communications research centre, film studio and school based in Treviso, Veneto, Italy. It is named after an ad from 1995 and is part of the Benetton Group, owner of the United Colors of Benetton clothing line.

Logo[]

The logo.

(March 31, 2000-): It starts with an extreme close-up of a black-toned face, along with the white text "F A B R I C A" (in the Twentieth Century font) below its closed eyes. Suddenly, it opens its eyes (blue green on the left, very dark brown on the right), revealing almost cat-like pupils. In fact, the pupils are actually covered by a black bar in the middle of a blue screen (all that supposed to be a window), reflected on the eyes, mostly clearly seen on the left eye, giving off the illusion of the vertical slit pupils. The face shows us its eyes for a few seconds, until it closes its eyes again.

Variants[]

In the opening of Aral, Fishing in an Invisible Sea and Deragliamenti, the logo cuts to black after the face opens its eyes. After the closing credits, the logo begins with the face with the open eyes, being closed. In addition, the logo is brighter, and the text is in a different font.
An open-matte version exists.
At the end of a very rare PIF on fetal alcohol syndrome, the logo appears without the face.

Music/Sounds[]

None, which adds to the scare factor for a certain reason. On the film Guo Nian Hui Jia, a snare drum-like instrument is heard.

Scare Factor[]

Depends on the variant:

Original version: Nightmare. It has scared many people due to the unfriendly-looking eyes, the darkness and its lack of music. The scare factor is even higher for those who are afraid of the dark and/or have scopophobia (the fear of being watched), but it may be reduced for those who are used to and expected it.
Aral, Fishing in an Invisible Sea, Deragliamenti and later variants: High to nightmare, the scare factor is slightly lower for this variant because the logo is brighter, so the eyes pupils can be seen better behind that black bars. However, the eyes are still ominous looking, in addition of the silence.
Guo Nian Hui Jia Variant: Low to nightmare. The logo (including the unfriendly eyes) is still scary, but the music does loosen the scare factor.