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DTS (Digital Theater Systems) is a sound system company that specializes in surround sound technology owned by DTS, Inc. (formerly known as Digital Theater Systems, Inc.).

Trailers

1st Trailer (1993-2004)

We start on a black background, where all of a sudden, a giant, gold optical disc (which can be interpreted as either a laserdisc or a DVD) zooms out from the hole. When it stops, the gray word "the" zooms close and then moves back. The stylized blue word "digital" does the same, followed by a gray bar reading "experience" that flies out. After the logo forms, the logo explodes into various particles. Appearing in place are the words "DTS" followed by the appearance of a blue box around the DTS text. Above the DTS blue box are the words "THIS THEATRE FEATURES". Words zoom out from us. The word "DIGITAL" stops above the blue box and the word "SOUND" stops below the box.

2nd Trailer (1995-late 1990s)

TBA

3rd Trailer (1997-1999)

On a black background, several strands of silver balls spin around, morph and generally have energetic motion for the duration of the logo. The center dots spin and pull and turn slightly purple, as chandelier-like designs fly out of the middle center. The center dots then turn light purple and merge together, as the background balls curve, into the DTS logo. The text "DIGITAL SURROUND" appears at the top and bottom of "dts", respectively, alongside the former company website below, as the dots in the background fade out.

4th Trailer (1999-2008)

In a pillar box, a series of spiral strings appear in a piano. Light shines on the surface, and we cut to another part of the piano. Then, we cut to one of the hammers of the piano, and it hits the strings (the footage is played in reverse). We then cut to more hammers of the piano (one of which has the text "YAMAHA" on it) moving up and hitting the strings. We then see several strings in the piano vibrate as part of the picture fades to black and the rest appears in a box in the center of the screen. The "dts" logo appears in the box and shines, as "(R)" appears at the top right part of it, with "DIGITAL SOUND" below it, and another defunct website link appears below.

5th Trailer (2001-2005)

Many blue sparks fly around the screen, forming a 3D DTS logo. Later, one spark hits the DTS logo, making it 2D. While this happens, the URL address "www.dts.com" wipes in below the logo. This all happens on a black background.

6th Trailer (2008-2013?)

We see a bunch of sparks passing by. Then a lot of other yellow and orange sparks come in and fly in all directions, making a really colorful composition, and finally folding into a new DTS logo looking like a four-lined Mobius band. As they fold, metallic words also appear right to the logo, reading "dts" with a "Digital Surround" byline.

7th Trailer (2010s)

On a black background, a sound test forms. it turns into water and the background turns blue, we zoom into the water and we see green weed under with music notes on them, then we zoom into back behind them. and DTS logos appears in the back. one DTS logo zooms in and flashes, causing the text DTS HD Master Audio to flash in as well.

8th Trailer (2011-2020)

The trailer starts with paint blobs suspended in mid air. The blobs are pulled backwards, creating a large blob of paint on the BG, as the footage slows down. this repeats 2 more times, the third time revealing that the large blob in the BG is the DTS wordmark. The Signature ring motif forms to the left of the logo. and everything rotates around, as a light fills the screen, in a similar manner to the Fox Searchlight Pictures logo. After the screen is filled with light, everything fades out.

9th Trailer (2015-2020)

TBA.

10th Trailer (2016-2020)

TBA.

Music/Sounds

1st trailer

First, there is a laser sound leading into a boom mixed with the electricity zap, followed by a whoosh with another boom and zap, and then another whoosh with a boom and zap. This is followed by a loud phaser sound alongside an explosion, and there are twinkles heard alongside more whooshes, a whir when "DIGITAL" and "SOUND" appear, and a loud descending drone sounding similar to a Lifestep fitness machine powering down, the THX "Deep Note", and the first note of the Roadshow-Lorimar Home Video logo.

2nd trailer

TBA

3rd trailer

Various industrial bass noises, such as a brief creepy piano at the beginning, several whooshes, deep bass notes and waterdrop noises.

4th trailer

Several calm piano notes with a choir, followed by three more piano notes when each letter in "dts" shines.

5th trailer

Several whooshes, a deep drone, and a loud whoosh.

6th trailer

  • A composition made of whooshing sounds, strings and wind chimes, which was stolen by Lightbox for their logo.
  • A majestic piano composition, playing in synth with action and adding several whooshing sounds as the logo folds.

7th trailer

Sounds of sound testing, and the water. then a tune with flutes and a choir, as well as flashing sounds for the text.

8th trailer

A three-chord sounder with splashing sounds throughout and sparkling notes on the third chord. It was composed by Diego Stocco, who explains the process behind the logo here.

9th Trailer

TBA.

10th Trailer

TBA.

Scare Factor

1st trailer

Medium to nightmare. The zooming effects, the dissolving, the dated animation and all the loud, scary sounds can scare more than a few people. It gets worse if the logo's audio is distorted. However, this is a favorite of many. Medium to high for the short version, as the end can still surprise viewers, but it cuts out the loud descending synth.

2nd trailer

TBA

3rd trailer

Medium to high. The creepy atmosphere, strange objects, and some of the sounds may produce scares for some people.

4th trailer

None. This is a very soothing trailer, and is tamer than the 1st and 3rd trailers.

5th trailer

Minimal to low. The seat shaking whoosh may catch some off guard, especially in high treble/bass.

6th trailer

Minimal to medium; the sudden start can make an effect, but otherwise it's a great logo.

7th trailer

None, it may surprise you at first, but it's a great logo.

8th trailer

Low, bordering to medium. The reversed animation may be bound to scare some.

9th Trailer

TBA.

10th Trailer

TBA.

Videos

DTS_Digital_Sound_Logo_The_Digital_Experience_HIGH_QUALITY-0

DTS Digital Sound Logo The Digital Experience HIGH QUALITY-0

DTS_Organic_trailer_(Restoration)

DTS Organic trailer (Restoration)

DTS_Surround_Sound_Test

DTS Surround Sound Test

DTS_ES_demo_logo

DTS ES demo logo

Newest_DTS_Trailer_(Type_A)

Newest DTS Trailer (Type A)

Dts_hd

Dts hd

DTS_Animated_Logo_HD-0

DTS Animated Logo HD-0

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