Background[]
Belo Corporation is a media company based in Dallas, Texas. They specialized in the operation of various news broadcasting stations across 10 states. They were acquired by Gannett Co. in late 2013.
Logos[]
1st logo (1999-2002, 2003-2011): There is a blue tinted shot of the American flag waving in the background. In the center is "BELO". On the right side is a rotating shot of a satellite dish (one of those big dishes seen near the front or side of a news station building). As the satellite dish fades from view, the "O" in "BELO" starts to shine. Underneath the name is a byline that says "[News station's name] is a BELO SUBSIDIARY".
Variant[]
The background might have a teal shade.
2nd logo (2002-2011): The sequence shows various images relating to news journalism (though a shot of a little girl and a female firefighter are shown in the montage as well). The shot concludes with the same BELO setup from the first logo, random network mentioned as a subsidiary and the New York Stock Exchange symbol mentioned below that.
Variants[]
- A alternate version is also used for widescreen with a shot of family hand in hand and a dad holding a little girl in the montage.
- A short version exists, with the same BELO setup from the first logo, random network mentioned as a subsidiary and the New York Stock Exchange symbol mentioned below.
- On the sign-on and sign-off sequences for WHAS in Louisville in 2007, it showing a female firefighter, then the same BELO setup from the first logo, the station mentioned as a subsidiary and the New York Stock Exchange symbol mentioned below are shown.
- The WVEC variant has a on-screen station identification on the bottom.
- There is another version with the URL appears on the bottom.
3rd logo (2011-2013): There is "BELO" made of dark blue glass on a off-white background with silver lines shooting at us. The NYSE symbol is underneath. The logo shines.
Music/Sounds[]
1st logo (1999-2002, 2003-2011): A soothing synth drone with a cymbal stinger.
2nd logo (2002-2011): A piano fanfare that has an upbeat 4-note flourish. There is also a lengthy voiceover explaining why said BELO-owned network is important to the community and it says "[station] is part of Belo. From coast to coast, Belo media companies share the high standards of journalism and community service. Listed on the New York Stock Exchange as BLC.".
3rd logo (2011-December 22, 2013): A soft piano tune with the lengthy voiceover from the second logo.
Music/Sound Variant[]
There is a another version with a short voiceover saying "[station] is part of Belo Corp. Listed on the New York Stock Exchange as BLC."
Scare Factor[]
1st logo (1999-2002, 2003-2011)
Low to medium
2nd logo (2002-2011)
Low to Medium
3rd logo (2011-2013)
Low to medium