Logos[]
1st logo (1956-1958)[]
On a black background, we see a downward-pointing triangle containing "ABC" at the top, and a bar with slanted ends across the middle of the triangle with "TELEVISION" inside it. We also see the word "presents" below the triangle.
2nd logo (1958-1964)[]
On a black background, three triangles drop down one-by-one at a fast pace, leaving line trails as they drop. The first triangle reveals an “A”, the second reveals a “B”, and the last one reveals a “C”. They join together to form a large white triangle with what looks like a black propeller inside. “PRESENTS” or “NETWORK” quickly unfolds below, letter-by-letter.
Variants[]
- The closing variant was a caption slide of the logo, with "an" above the triangle and "PRODUCTION" below the "ABC".
- One opening variant had "NETWORK" appearing first when the Propeller Triangle was forming before the film splicing to the completed logo with "PRESENTS" under it.
3rd logo (opening) (1964-1968)[]
On a black background, we have the same triangle from before zooms-in towards us and disappears. One by one, three triangles drop at a fast pace (this time, not forming trails like before). The first one reveals an “A”, the second reveals a “B”, and the last one reveals a “C” (all in a different font). They join together to form the same shape, then “presents” or “Television” (also in a different font) quickly zooms-in.
Variants[]
In some cases, this logo appeared without "presents" zooming-in. One with "Television" replacing "presents" has also existed.
3rd logo (closing) (1966-1968)[]
On a black background, we see the letters:
ABC
production
in the center of the screen, with ABC being in red, The letter "C" in "ABC" then slides onto the "A" and "B" and the word "production" wipes out from the right, then the logo dramatically zooms out, then the letters "B" and "C" slide downwards and then reveal the words:
Associated
British
Corporation
The logo then fades out.
Variant[]
In 1968, the letters that were in red were changed to yellow.
Music/Sounds[]
1st logo[]
Three "chimes" based, perhaps unsurprisingly, on the musical notes A, B and C, followed by three drumbeats. Composed by Bob Sharples.
2nd logo[]
Same as the 1st logo, with the "chimes" sounding as the letters are revealed after the triangles drop. There are three different variations on the chimes. They're nicknamed "Twinkling" (Had the chimes in a high pitch and lacked the drums at the end), "Clunky" (The Most Familiar Version), and "Definitive" (Which was a variation of "Clunky").
3rd logo (opening)[]
Same as the 1st logo. Again, the "chimes" sound as the letters are revealed. The only difference is there is a shorter pause between the chimes and the drums.
3rd logo (closing)[]
The closing theme of the TV show.
Scare Factor[]
1st logo[]
Low to medium. The music sounding out of nowhere might startle some.
2nd logo[]
Low to medium. Again, the music suddenly sounding out of nowhere may get on a few nerves. However, this is a great logo.
3rd logo (opening)[]
Same as before.
3rd logo (closing)[]
Low, the dramatic end theme might scare a few people, but it's otherwise harmless.
Videos[]
