Background[]
Created in 1967 as part of The Beatles' Apple Corps, this company only released a few films. Apple Corps still exists, primarily to oversee control and licensing of Beatles-related assets and the Apple Records back catalog.
Logos[]
1st logo (1967-1974)[]
On a moving space background (which even shows a nebula), a hand drawn-looking red apple (unlike the Apple Corps Ltd. logo, which is green) moves in from the right while rotating and places itself on the left of the screen. It stays there while rotating for about five seconds until it starts peeling. The part being peeled forms a spiral which ends forming the words "films" in a handwritten font (it also has a filmstrip pattern applied to it). The peeled part of the apple shows the words "AN APPLE". Overall, we get the phrase "AN APPLE film".
Variant[]
A "still" version exists. The only movement it get is the space background briefly moving
2nd logo (1994-2012)[]
On a black background, the Apple Corps green apple fades in and it slowly zooms in. After a few seconds, the apple fades out while zooming-in.
Variants[]
- On some films such as both re-issues of Yellow Submarine, either the text "Apple Films Ltd." or "An Apple Corps. Ltd. Film", or even "Apple Presents" appears below the apple.
- On the second case, the image of the apple is brighter.
- On The Beatles: Get Back, it is in-credit and the text "Apple" is underneath the logo.
Music/Sounds[]
1st logo[]
The logo starts with some electronic computer/space-like beeping sounds, then when the apple starts moving in, a rocking, state-of-the-art electric guitar & percussion-driven tune is heard. When the apple is peeling itself, there is a "WHOOSH"-like sound fading in until it completely muffles the guitar tune, and gets louder over the finished logo. Finally the electronic beeps are heard again.
Music/Sounds Variants[]
- On Son of Dracula and some other films, after the beeps are heard again after the whoosh, there is what seems to be the sound of a cuckoo clock.
- At least once, the "cuckoo clock" sound was heard on the full version of the logo.
- On the still version, we only hear the electronic and "cuckoo" sounds.
2nd logo[]
None.
Scare Factor[]
1st logo[]
Depending on the variant:
- Original: Low to nightmare. The general cheesiness of the logo and the loud electronic sounds are likely to scare many unaware viewers. The cuckoo clock sound may also startle you, but the guitar tune is very nice, though.
- Still variant: Low to high, as the creepy electronic sounds, and worse, the "cuckoo clock" sound, and at the beginning the explosion are still here. However it may vary depending how scare are you with the animation.
Otherwise, this is a great logo and is a favorite of those used to it.
2nd logo[]
None. It's a suitable replacement for the previous logo.
Video[]
Apple Films (1972)
Apple Films (1972, HQ)
Apple Films (December 26, 1967-April 1974)
The early capture of logo (LQ)