Amrit Kalamandir

Background[]

Amrit Kalamandir was a Hindi-language film company from Bombay (now Mumbai). It was founded in 1965, but this company had to file for bankruptcy in 1971 and is presumed to be currently defunct. It is unknown if there is a color version of its logo.

Logo[]

(1965-1970): We see a drawing of a long spectacled cobra (due to the fact he has a pattern on his hood which is kinda like a happy face) with a baby above a blanket (some parts cover him) staring into a spotlight that comes in from the upper right part of the logo. They are in a wooden or glass cube. Like most Indian film logos, the name of the company doesn't appear whatsoever. When the logo ends, the screen then fades to black.

Variant[]

On Be Gunah, there's an opening transition where a circle zooms in and reveals the logo. The logo is also much darker, and very hard to see. It also has a closing transition which has the circle zoom out, ending the logo.

Music/Sounds[]

A male announcer loudly quoting Isaiah 11:8 in Hindi: "जाको राखे साइयां मार सके ना कोई, बाल ना बाका कर सके जो जग बैरी होवे", and a heroic military tune made by a trumpet playing after a few seconds. In Tarzan and King Kong, a different tune is played which is very calming and quiet.

Scare Factor[]

Depends on the variant.

It might range anywhere from low to nightmare for the original variant. The concept of the logo is already disturbing enough, and the loud announcer and sudden heroic fanfare will catch you off-guard. The lack of text also can get to some people.
High to nightmare for the Be Gunah variant. The darkness makes the logo even worse.
Low to high for the Tarzan and King Kong variant, as the calm and quiet tune makes it tamer, but the creepy image and the loud announcer are still there and intact.

Trivia[]

The actual concept of the logo is about the baby being protected by the cobra, hence the narration and the light shining on the cobra and baby.