Logos[]
1st logo (2013-)[]
On a black background, many orange dots (could represent either atoms or dust particles) zoom out and form the outline "amazon" (in its corporate font). As it is zooming out, an orange arrow/smile is revealed under the "amazon" text, then it is zoomed out even further, revealing the text "studios" also in orange. When it has finished zooming out, "amazon" lights up in white.
Variant[]
There was an early version of this logo, which was slightly extended.
2nd logo (2015-)[]
We see the Amazon Studios logo fade in on a black background as it slowly zooms in towards the viewer. It shines, but not so noticeably.
Variant[]
A still version is seen at the end of Elvis & Nixon.
3rd logo (2016-)[]
On what at first glimpse appears to be a blue-tinted marble surface, we see a hardcover book in a closed position. As we start to zoom in closer to the book, it opens by itself and flips a few pages. We then see a city starting to form itself (roads uncurling, buildings sticking together like a magnet/stretching into its full position, etc). The marble surface fades to a sunset sky background (just without the sun) as that happens. Moving into center position, the last roads finishing unfurling and we move further on to see street lights, a sidewalk and apartments surrounding our view. As the camera stops moving, we encounter a cinema taking form. The ending product is a typical cinema entrance sign, filled with lighting around the sides, and the Amazon Studios logo in the center of it, finally slamming onto the lighted ceiling below it.
4th logo (2020-)[]
On a blue-black gradient background, we see the light blue text "AMAZON" wipe in from the left and "STUDIOS" wipe in from the right, both set in the Amazon Ember typeface. Then a white overlay of the text fades in. The background fades, and the logo wipes out after a few seconds.
Music/Sounds[]
1st logo[]
The early version contains a reversed synth note which gradually gets more intense, followed by a deeper synth note. The later version is a recomposed version of the demo logo, this time followed by a piano/string chord.
2nd logo[]
None or the opening theme of the movie.
3rd logo[]
The sound of pages flipping, followed by a set of string instruments warming up (bearing a resemblance to the THX "Cimarron" trailer and the PlayStation 3 "Waves" screen), with city construction sounds in the background, and finally an orchestra hit.
4th logo[]
None.
Music/Sounds Variant[]
On Borat's American Lockdown, the 2015 rearrangement of the 2013 Amazon Originals jingle is heard.
Scare Factor[]
1st logo[]
Minimal, the reversed music at the start might surprise some.
2nd logo[]
None, it's pretty boring.
3rd logo[]
None, but the book opening itself might frighten some.
4th logo[]
None.
Videos[]
