Logos[]
1st logo (2005)[]
There are green lines swirling at the screen, which eventually fold into the white figure which reads "64" with two arcs attached. This appears under the AMD logo with their corporate green arrows, and everything is taken in a box.
2nd logo (2007-2011)[]
We see ghostly green light in a form of the well, which dissolves around and the AMD logo rises up and shines. The shine reveals white byline words saying "The future is fusion" or "Smarter Choice" underneath.
Variants[]
There were two variants to advertise two AMD processors:
- AMD Phenom: The green light is changed to purple. Instead of the AMD logo on it's own, there is a black rectangle which rotates until it is straight and zooms out. It has the AMD logo on the top, with "Phenom™" below it. Then an object, resembling a paper airplane flies in from the right and flies into the rectangle, giving a flash. When it does, "64" appears to the side. The music is also different, with whooshing sounds.
- AMD Turion: Very similar to the Phenom variant, but the light is orange. Instead of "Phenom™", it now reads "Turion™". What flies in from the right is what resembles a curled up piece of paper (complete with sounds of paper rustling). The music is once again different from the other variants.
3rd logo (2011-2013)[]
On a black background, we see an explosion which leaves a lot of sparkles and the background goes red. A rounded silver box appears in the center, then suddenly flashes red and zooms in a little closer, while the background turns black again. There are "GAMING EVOLVED" words (in two lines) in the box, placed under the custom "GE" logo and the background there is red with the cobweb-like crack in the center. The down part of the box is black and fully white AMD logo appears there.
Variant[]
A still version was used on Crysis 3.
4th logo (2013)[]
The logo is seen being formed up close in shots and pan overs on the word "GAMING". The logo is then dropped onto a ring of arms and pistons, in which sparks pop out occasionally. The logo then zooms in.
5th logo (2014-2016)[]
On a black background, a incomplete crystal ball is rotating and pushed towards the screen with a red light in the middle. The crystal then collapses into a series of rotating diamonds on a red crystal background until they form a more square version of the icon from the 3rd logo. It zooms out to reveal a shield with the AMD logo and then the text from before appears below the icon which then flashes.
6th logo (2017-)[]
On a grey background, the white AMD Arrow appears to be zooming out a bit, until it zooms in front of us, briefly leaving a white and red glow. The Arrow then zooms out again, this time alongside the white AMD wordmark, and zooming out to the center. Shortly after, the grey background fades to black, as "RYZEN | R A D E O N" fades in below the AMD logo. The complete logo then gradually zooms out and fades out.
Variant[]
On a TV spot for Wolfenstein II: The New Colossus, the logo starts with the Radeon RX Vega logo, which then flips to the Ryzen logo, and lastly to the finished product of the main variant, albeit smaller and more centered, and without zoom out animation.
Music/Sounds[]
1st logo[]
A loud boom sound, then a sustained synth note and a brief swelling of synthesized strings creating a crescendo.
2nd logo[]
A dull synth sound.
3rd logo[]
A brief roar, which suddenly gets cut off by an explosion mixed with a synthesized riser, followed by a boom and an electric guitar note with the heartbeat in the background.
4th logo[]
Assembling sounds followed by a crash.
5th logo[]
Beating sounds (i.e. punching, slicing, stabbing, bones crushing, etc.).
6th logo[]
A whirring sound as the AMD Arrow zooms in, followed by a crash when the whole logo appears, and a heartbeat (if one listens very closely) when the Ryzen & Radeon logos appear.
Scare Factor[]
1st logo[]
Minimal to high. The fast music and loud crescendo, dark background, the in your face animation and jarring appearance could give more than a few scares. But this is a favourite of many and it is perhaps a cool logo.
2nd logo[]
Low. The synth is more dull than scary, but this can't be said for the next logo....
3rd logo[]
Medium to high. The explosion, animation and music will easily startle people. The background turning red may also put some off.
4th logo[]
Low. The crash might surprise some.
5th logo[]
Medium. The sounds are startling, especially if you accept the fact that they're beating sounds, as described in the Music/Sounds section of this page.
6th logo[]
Low to medium. The zooming and sounds may very well easily startle some.
Video[]
Amd
Amd