Logos[]
1st logo: On a black background, inside a square outline is a vertical line (which represents a transmitter), and three circles surrounding it (which represents Luzon, Visayas, and Mindanao).
2nd logo: TBA.
3rd logo: TBA.
4th logo: In a space background with moving grids, the ABS-CBN corporate logo flies into the center, along with the stylized 2 with a rhomboidal star, and the slogan flies into the screen saying, "The Star Network"
5th logo: On a cyan background, we see a light green Philippine map flying towards the screen. Once it fully zoomed in, it cuts into a black background with the 3D rings, flips around the center of the screen along with a box with a transmitter, until it stops at the middle, one by one. Then, the 3D letters "ABS" and "CBN" flies into their positions, revealing the whole logo, then it flips out to reveal three golden number 2's forming a bigger stylized "2". A shine traces, and colors the stylized "2" and a rhomboidal star zooms in at the tip of the "2".
6th logo: In a black background, the words, "Presenting...." fades in at the top, then "The World's First Ever Jingle Sung By A Thousand Voices." fades in at the bottom. Then, we fade into a large crowd singing the jingle while the camera is zooming out to reveal even more people. The crowd started clapping after the jingle, then the ABS-CBN wordmark in 3D, zooms out from the bottom of the screen, with a white ring rolls over the wordmark before splitting into three. The rings later changed into its corresponding colors, red, green, and blue, when two metal lines slide over and under the rings. The square, along with the wordmark, slides into the center to form the logo. After the animation, the sentence "THE PHILIPPINES' LARGEST NETWORK" fades in.
7th logo: TBA.
Variants[]
- By 1992, the slogan now reads "In the Service of the Filipino Worldwide".
- The finished ident zooms out to the lower right (and gains a white border), uncovering a special message.
- 1989: On a lavender-navy blue gradient background are the words "Be clean in everything you do." in a white, bold, Futura-like font in uppercase.
- 1992: On a background resembling many green leaves are the words "Borrowing trouble from the future does not deplete the supply." in a white, Century Gothic-like font in uppercase. To the left of the ABS-CBN ident is the logo of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) in white, but without the "KBP" lettering. Below that are the stacked words "KBP MEMBER" (indicating ABS-CBN's membership in that broadcasting association) in a white sans-serif font in uppercase.
Music/Sounds[]
1st logo: A flute(?) playing ABS-CBN's famous corporate jingle.
2nd logo: TBA.
3rd logo: TBA.
4th logo: A bombastic fanfare, with Peter Musñgi's voice saying, "This is ABS-CBN. You're on channel 2, DWWX-TV in Metro Manila, The Star Network.". A popular version, which is often used in their anniversary logos at the time, is a dreamy fanfare along with the ABS-CBN theme in the end.
5th logo: TBA.
6th logo: The crowd singing the jingle, "ABS-CBN, The Philippines' Largest Network", The clapping at the end, with the ABS-CBN theme playing at the end.
7th logo: TBA.
Scare Factor[]
1st logo: None.
2nd logo: TBA.
3rd logo: TBA.
4th logo: Low to medium. The fanfare is bombastic, which will definitely scare people. The announcer thankfully tames it down.
5th logo: Low.
6th logo: None.
7th logo: None.